5 Reasons Your Careers Website Needs an Inclusion Review

Does your website truly depict an inclusive work culture? Do your social channels really highlight a sense of belonging?

Emma Jennings Diversity, Equity, & Inclusion Communications Specialist
  • 4 minute read
  • DE&I

In today's competitive job market, creating an inclusive and welcoming environment is not just a corporate responsibility—it's a strategic advantage. At ThirtyThree, we understand the importance of diversity, equity, and inclusion (DE&I) in attracting and retaining top talent. That's why we've developed 'Unlocked,' a comprehensive DE&I audit for your website and social media content.

But is a full audit review really necessary? According to ThirtyThree’s latest research, the majority of candidates are looking for evidence that an employer values diversity and inclusion. So, if your website and social content isn’t demonstrating this, you run the risk of deterring top talent. DE&I content isn’t just for people with protected characteristics. It can resonate with everyone. That’s why it’s important to ensure your company’s online presence is inclusive and accessible.

We’ve pulled together five key reasons your careers website could do with a DE&I review.

  1. Attract a diverse talent pool

    In our recent DE&I Comms survey, 8 in 10 respondents said that it was at least somewhat important that a company has a commitment to DE&I. A careers website that highlights a commitment to diversity and inclusion is far more likely to attract candidates from varied backgrounds. Similarly, inclusive and diverse messaging on social media channels is key to enabling you to reach candidates on platforms they use daily. Potential employees look for companies where they feel valued and supported. An inclusion review ensures your digital touchpoints communicates this effectively, making your company more appealing to a wider range of applicants.
  2. Meet legal and ethical standards

    In many regions, there are legal requirements around accessibility and non-discrimination in hiring practices. Failing to meet these standards can result in legal repercussions and damage to your company’s reputation. An inclusion review helps ensure your careers website and social media profiles comply with relevant DE&I regulations and guidelines. Beyond legal compliance, a proactive approach to DE&I is the moral thing to do, aligning your company values with ethical best practices.
  3. Enhance the candidate experience

    The candidate experience begins long before a potential hire steps into an interview. It starts the moment they visit your careers page or view your LinkedIn posts. An inclusion audit helps identify and remove barriers that might discourage underrepresented groups from applying. This includes everything from biased language in job descriptions to inaccessible website and social media design. By creating a more inclusive and welcoming online presence, you can help candidates feel respected and valued from the onset.
  4. Strengthen your employer brand

    Your employer brand reflects your company’s values and culture. A strong, inclusive employer brand not only attracts talent but retains it. ‘Unlocked’ by ThirtyThree could help you identify gaps in your DE&I messaging and ensure your website accurately reflects your commitment to inclusivity. This strengthens your overall employer brand, making your company a more attractive place to work.
  5. Drive innovation and performance

    Diverse teams are proven to be more innovative and perform better. It’s backed by research. McKinsey reports that companies with more diverse executive teams are 25% more likely to have above average profitability (McKinsey & Company). So, by ensuring your careers website and social channels are inclusive, you are more likely to attract a wider array of talent with different perspectives and ideas. An inclusion review can uncover biases and barriers in your hiring process, helping you build more dynamic, diverse, and productive teams.

At ThirtyThree, inclusivity is not a tack on service but embedded in the thinking at every stage of our approach. We’re never not communicating. We know that outdated or biased content will deter top diverse talent. That’s why we’re offering a full DE&I audit to help organisations identify where they can enhance their communications and demonstrate their commitment to DE&I. With 'Unlocked,' we can provide a full DE&I audit of your website and social content, within just a few weeks, to help you create a more inclusive presence online.

Contact us today to learn more about how 'Unlocked' can help you achieve your DE&I goals.


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